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SEO vs AEO: how do you get found on Google and in AI answers?

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The short answer

SEO gets your pages ranked in Google’s list of results. AEO — answer engine optimization — gets your business named inside the answer itself: Google’s AI Overviews and assistants like ChatGPT, Gemini and Perplexity. They share a foundation, so most businesses need both. Our SEO plans start from ₹5,000 (about $120) per month and AEO from ₹6,500 (about $150) per month.

What SEO covers

Search engine optimization makes sure the right pages can be found, understood and chosen:

  • Technical health — pages that load fast, can be crawled and are in the index
  • On-page work — titles, descriptions, headings and content that match what people search
  • Local SEO — a complete Google Business Profile and consistent details everywhere
  • Links and mentions from other trusted sites

What AEO adds

AI assistants answer questions directly, so they favour sources that are clear, consistent and easy to quote:

  • Structured data (schema.org) that states who you are, what you offer and where
  • Answer-ready content — direct answers to the questions your customers ask
  • The same business name, services and contact details on every site that mentions you
  • Files for AI crawlers, such as llms.txt and Markdown versions of your pages
  • Tracking whether assistants mention you, and for which questions

A checklist you can start today

  • Claim and complete your Google Business Profile
  • Add your site to Google Search Console and Bing Webmaster Tools, and submit your sitemap
  • Give every service its own page, with a clear title and a real answer
  • Publish your prices, or at least a starting price
  • Ask happy clients for reviews
  • Make sure your robots.txt doesn’t block the AI crawlers you want to be read by

Questions people also ask

Does AEO replace SEO?
No. AI answers draw on pages that search engines can already find and trust, so AEO builds on good SEO.
How long does SEO take to work?
Technical fixes can show within weeks; rankings for competitive searches usually build over several months of steady work.
Can you get my business into ChatGPT answers?
No one can guarantee it, but clear, consistent and well-structured information makes it far more likely, and we track where you appear.

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